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Episode Info:

Do you want to build the business you’ve always dreamed about? Join Simon Duffy (Co Founder of Bulldog and Waken) and Eric Partaker as they discuss what it takes to launch a product and build a brand in today's environment. Take away tips and insights into how you yourself can join the path to achieving your goals. 


You can start now - There's a certain mindset where people think they have to understand everything about a problem or a business opportunity before they make a start. You don't need to have all the answers before you start.

You don't need to be an expert - You don't need to be a domain expert in almost any part of what you're doing. You just have to believe that you can be good with people and you can collaborate your way to success, whether that's through building a great team or hiring great consultants and experts to support your vision.

The formula for success - Innovation is a combination of vision, opportunity and desire.

Think beyond the category - High interest products can perform very well in low interest categories of products.

Be Bold - Have the determination and the confidence to give something a go. You don't have to be an expert in the category to launch a brand.

Be Determined - And once you've given it that go, be determined. Have confidence in yourself. If you think you're seeing something that other people haven't seen yet, have the courage to have a crack at something entrepreneurial for a few years.

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