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Episode Info:

This week on the Beernuts Productions podcast gough welcomes to the studio marketing guru and university lecturer Dr. Lalitha Kirsnan. Lalitha tells us why she loves consumer psychology and unpacking why the consumer does what they do. She also explains the concept of mindful marketing, what it means and more importantly how it works. Lalitha also explains how important it is to offer solutions to your customers as a way of selling to them, along with staying focused on your goals and adjectives. Lalitha also speaks about how important research and feedback is in setting up your marketing plan. Plus social media, how best to use it to your advantage and not to over do it.  A really thoughtful and interesting interview with some great marketing tips and advice. Visit for more information on this podcast and everything else Beernuts Productions has to offer.

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